Pay-Per-Click(PPC) Online Advertising

What is Pay-Per-Click(PPC) Advertising?

An advertising model used to direct traffic to websites, in which advertiser pays only when the advert is clicked.

Many business owners trying to do this themselves end up frustrated due to low ROI, and high cost per clicks. Getting the most out of your Pay Per Click (PPC) campaigns takes skills and experience. This is where BaConSol can help. We employ only certified strategists and executives in digital marketing work on your PPC campaigns.

Advantages of Pay-Per-Click(PPC) | Paid Digital Marketing

Online Advertising & Marketing Agency in Nigeria

Our Iterative Processes for Paid Digital Marketing

  1. Insights

    We conduct an audit of your current campaigns and try identify where there are issues. During the Insight stage, we are able to understand you as a client, your objectives, your business sector & model, and your competitive landscape. We also identify areas and scope of opportunity and whether the objectives set are realistic in relation to the information gathered.

  2. Strategies

    Since there's no one size fits it all, we are able to compile a custom tailored strategy to meet your individual need from inputs ranging from content, technical, and creative specialists. This comprehensive strategy becomes our route map for all campaigns, activity, and propositions to follow.

  3. Foundations & Implementation

    Being able to identify on-site issues, thanks to the initial Insights stage carried out earlier; which should be addressed before campaigns start running – issues which could hinder navigation, engagement or goal conversion. Issues which could affect your campaign’s bottom line performance if not attended to. These are agreed with you and worked on – either by us or your own in-house team if prefered by you.

    Based on results, we either restructure, rebuild, or further build on your campaigns. BaConSol can deliver the marketing campaigns in line with the strategies and plans we have created.

  4. Continuous Testing & Optimisations

    Daily campaign management to maximize your budget and ROI. Landing pages, Ads, and other testings also allows us to continually increase conversions. Our research and test data feeds new ideas for customers' acquisition.