Pay-Per-Click(PPC) Online Advertising
What is Pay-Per-Click(PPC) Advertising?
An advertising model used to direct traffic to websites, in which advertiser pays only when the advert is clicked.
Many business owners trying to do this themselves end up frustrated due to low ROI, and high cost per clicks. Getting the most out of your Pay Per Click (PPC) campaigns takes skills and experience. This is where BaConSol can help. We employ only certified strategists and executives in digital marketing work on your PPC campaigns.
Advantages of Pay-Per-Click(PPC) | Paid Digital Marketing
- Pay for only relevant traffic - limit by geography, time-of-day, keywords, gender, days of the week, etc.
- Advantage of existing demand for your products and services.
- Reduce dead leads with well-written advert copy.
Online Advertising & Marketing Agency in Nigeria
- Understanding your brand and objectives
- Manage multiple platforms - Display, Microsoft, social media channels, AdWords, YouTube, Bing, AdRoll, and lot's more.
- A planned, more strategic approach – shaped by data, fueled by creative thinking and proven by results
- Target-driven - help you define those KPIs
- Regular progress reporting and reviews at pre-agreed intervals
- We’re perceptive. We’ll adapt campaigns to suit you and provide you with exciting new opportunities and keep you conversant with the industry.
- With expertise in web design, can easily deploy conversion rate optimizated opportunities to maximize your ROI.
- Qualified marketing account manager assigned within the agency
Our Iterative Processes for Paid Digital Marketing
We conduct an audit of your current campaigns and try identify where there are issues. During the Insight stage, we are able to understand you as a client, your objectives, your business sector & model, and your competitive landscape. We also identify areas and scope of opportunity and whether the objectives set are realistic in relation to the information gathered.
Since there's no one size fits it all, we are able to compile a custom tailored strategy to meet your individual need from inputs ranging from content, technical, and creative specialists. This comprehensive strategy becomes our route map for all campaigns, activity, and propositions to follow.
Foundations & Implementation
Being able to identify on-site issues, thanks to the initial Insights stage carried out earlier; which should be addressed before campaigns start running – issues which could hinder navigation, engagement or goal conversion. Issues which could affect your campaign’s bottom line performance if not attended to. These are agreed with you and worked on – either by us or your own in-house team if prefered by you.
Based on results, we either restructure, rebuild, or further build on your campaigns. BaConSol can deliver the marketing campaigns in line with the strategies and plans we have created.
Continuous Testing & Optimisations
Daily campaign management to maximize your budget and ROI. Landing pages, Ads, and other testings also allows us to continually increase conversions. Our research and test data feeds new ideas for customers' acquisition.